To offer nearshore outsourcing services to more companies and grow their business, The Functionary needed to reach potential clients more efficiently and effectively.

I led the development of a content-driven B2B lead generation campaign with a lead magnet, creative messaging, and customized illustration. I provided copywriting and creative direction for assets including a whitepaper, animated videos, paid and organic social posts, blog posts, an email nurture series, and more.

The campaign proved highly effective in engaging prospects and capturing leads, bringing in seven figures in pipeline revenue in the first three months alone.

See the whitepaper.

Agency: If This Then Creative
Role: Creative Director, Content Strategist, Copywriter

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