Values-Based Digital Storytelling
Stolfus and Associates is a dynamic engineering firm that goes above and beyond in building communities through transportation infrastructure. For their new website, we went big and bold on the content strategy and design to put their key differentiator – their people – front and center.
My team created a compelling digital experience for their clients, partners, and the communities they serve to highlight the firm’s deep expertise in transportation engineering, care and involvement in the communities they design for, and the people-first approach that makes them a sought-after company for top industry talent.
To deploy bold storytelling, I used manifesto-style statements of their value proposition, mission, and more and content strategies throughout the site to communicate their brand differentiators.
The new website has raised the online profile of the firm, increasing site traffic by 25%, and it is helping them recruit top talent to their team.
View the full website.
Agency: Artifact Branding & Marketing
Role: Senior Copywriter, Content Strategist
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