BIOQTECH invented an entirely new method to keep draft beer lines clean for longer periods of time, which helps bars and restaurants be significantly more profitable. As an industry leader and disruptor, they needed brand messaging that communicated how their unique soundwave cleaning technology works and the considerable benefits it brings to owners and operators of draft beer lines.

Based on interviews, research, and competitor analysis, I developed a comprehensive brand messaging suite including a brand positioning statement, pillars and key messages, taglines, and brand voice guidelines to provide a strong foundation for all future brand activations.

Agency: Artifact Branding & Marketing
Role: Senior Copywriter, Content Strategist

Back to The Work